Jason Schwartzman Celebrates John Baldessari

Helmed by director Jesse Dylan (Kicking & Screaming, American Wedding), the almost-five-minute PSA, starring actor Jason Schwartzman, shot at the Los Angeles County Museum of Art, promotes the sprawling new arts initiative Pacific Standard Time. The museum extravaganza, beginning in October, will see 60-plus exhibits open in 2011 and 2011. The Getty Trust-funded program showcases the work of Southern California artists and designers between 1945 and 1980, giving context to how L.A. has become the major art capital it is today.
In the spot, titled Pacific Standard Time: Jason Schwartzman Celebrates John Baldessari, the Bored to Death star is followed by a huge image of white-bearded conceptual artist John Baldessari, who talks to him from walls. The artist appears after Schwartzman is heard saying to a friend: "Wanna go check out the museum? Are you kidding me? Have a good night. I don't like art?"